Field Marketing & Events — Experience Design × AI

Anna Stabler

Over a decade building moments that move people — from C-suite dinners to building third spaces for my community.

About

I build the rooms
where things happen.

Fourteen years. Galleries and weddings, corporate agency productions, C-suite dinners with industry thought leaders, scrappy AI startups finding their people. The context keeps changing. The work is always the same: get the right people in a room and make something happen.

I moved into field marketing and startup work because I wanted ownership. To build with hungry teams and define from scratch what it means for a brand to show up in a room. That's the work I love. I'm detail-oriented by nature, comfortable under pressure, and genuinely good at building from nothing. (I have a degree in experiential events from MassArt, where I studied under the Studio for Interrelated Media. Coming from fine arts and a family of artists will do that to you.)

The more AI becomes part of everyday life, the more people will want to gather. To talk about it, connect with their communities, give their time back to real experiences. Getting offline. Touching grass. Being present. It's a genuinely exciting time to be at the intersection of tech and events, because they affect each other deeply.

I use AI every day in my personal and professional workflow. I vibe coded this website and use agentic workflows to move faster, build leaner, and think more clearly. Built with Claude.

Anna Stabler

14+

Years in events and field marketing

10 → 60K

Productions from intimate C-suite dinners to 60,000-person live events

20+

Brands worked with, from Fortune 500s and global tech to startups and independent studios

Clients I’ve worked with

Google Workhuman Stella Artois YouTube Vox Media Estrella Jalisco AWS Eater T-Mobile Atomic VC Anheuser-Busch Sana Benefits Michelob Ultra Figma Barry's Postman Birds & Blokes Shopify Rydir Google Workhuman Stella Artois YouTube Vox Media Estrella Jalisco AWS Eater T-Mobile Atomic VC Anheuser-Busch Sana Benefits Michelob Ultra Figma Barry's Postman Birds & Blokes Shopify Rydir

Work

A selection of events and programs — brief to breakdown.

From corporate C-suite dinners to large-scale production and grassroots field marketing, each project built to move pipeline, build community, or both.

Archive

Building an Events Program from Scratch

archive.ai ↗
Field Marketing Event Strategy Conference Strategy Creative Direction Pipeline Generation Event Assets Event Ops & SOPs

Joined Archive as their first events hire and built the entire function from zero — strategy, SOPs, vendor relationships, run-of-show templates, and full creative direction for dinners and activations. No playbook. Four months. One person. Reported directly to the CEO and CMO.

Designed and produced a dinner series and after-hours series, including creative direction for custom menus, physical and digital event assets, end-to-end event production, registration management, and outreach direction.

Hit the program's pipeline goal in half the projected time — generating $440K in qualified pipeline in month one.

Built SOPs by synthesizing meeting notes, call transcripts, and post-event retros — documentation the team actually used, not a generic template.

Operated as a team of one, owning every element from venue sourcing and vendor management to post-event follow-up and reporting.

Developed agentic workflows for managing master event databases and team communications, building faster and leaner through AI tooling.

COTE Dinner

Nov 24 · New York

View event

Creator Economy Live

Jan 14 · Las Vegas · Conference / Sponsorship / Dinner

View event

Yoga & Sound Bath

Jan 20 · New York · Experience

Partner Event
View event

Yamashiro Dinner

Jan 22 · Los Angeles

View event

After Hours at Blind Barber

Jan 29 · New York · Party

Partner Event
View event

Gelso & Grand Dinner

Feb 19 · Soho, NYC

View event

eTail Palm Springs

Feb 23–26 · Palm Springs · Conference

View event

Fresh Tips at Chillhouse

Mar 12 · Tribeca, NYC · Experience

View event

After Hours at Lolo Wine Bar

Mar 19 · Los Angeles · Party

Partner Event
View event
Sparks

Large-Scale Event Production & Brand Experience

wearesparks.com ↗
Event Production Brand Experience Agency Large Format C-Suite Events Consumer Activations

Four years at Sparks producing large-scale experiential events from brief through wrap. Part of teams responsible for $5M+ productions, working across corporate, consumer, and trade formats for clients including Google, AWS, YouTube, Shopify, Figma, Anheuser-Busch, and T-Mobile.

CMO Dinner Series

3 events · 2023–2025

View work

Google

8 programs · 2022–2025

View work

YouTube

2 events · 2024

View work

T-Mobile

6 events · 2022–2025

View work

Anheuser-Busch

2 years · 2022–2024 · Staffing Lead

View work

Amazon Web Services

2 events · 2022–2023

View work

Figma

2 events · 2022–2023

View work

Vox / Eater

1 event · 2024

View work

Postman

1 event · 2024

View work

Freelance & Consulting

Independent Event Production & Strategy

Event Consulting Event Production Strategy Community Events

Independent event production and consulting work for a range of clients — from venture capital firms and wellness brands to consumer startups. Brought in to produce, strategize, and execute across one-off activations and ongoing programming needs.

Clients include Atomic VC, Sana Benefits, Barry's, Birds & Blokes, and Rydir — spanning leadership retreats, all-hands events, VC summits, community activations, UGC production, and social media strategy.

Scope of work covers event strategy and production, venue sourcing, vendor management, run-of-show creation, and on-site execution.

Community Work

Thalasso — events, community, and the art of showing up.

Thalasso is a creative event studio I founded. My creative partner Alivia and I run it together — two Brooklyn-based creatives who love throwing events as much as attending them. We design thoughtful experiences rooted in intention, creativity, and play. Past events include Big Picnic, the Barry’s Austin activation for Birds&Blokes, Thalasso x Lil’Chop Salon, and the Thalasso Floral Workshop. For curious creatures who believe the best nights start with “sounds weird — let’s go.”

Create   |   Gather   |   Play

🌳

Big Picnic

Free monthly outdoor gatherings at Fort Greene Park, Brooklyn. DJs, themes, community. No ticket, no agenda. Just show up.

Monthly — May through September

🎛️

DJ Course

A four-part workshop series on DJing — from gear and basics to vinyl culture, taste-building, and going pro. Ten people max. Intentionally intimate.

4 Sessions — Summer 2026

🌿

Touch Grass

Rotating hobbyist-led gatherings in third spaces. An amateur shares something they love — not as a professional, just as a person. Tarot. Flowers. Styling. Skating.

Monthly — 2026 Kickoff Series

Visit Thalasso ↗

Contact

Let's talk about
what you're building.

Based in

Brooklyn, New York

CMO Dinner Series

3 events · 2023–2025 · Sparks internal

NYC Advertising Week La Mercerie · New York · 2023

Lead Producer — Developed the series from the ground up, reporting directly to the Sparks CMO and CXO. Venue, F&B, run-of-show, guest experience, full pre-production and on-site execution for 65 senior marketing executives.

SXSW Austin The Loren · Austin, TX · 2024

Lead Producer — Second edition. End-to-end ownership of pre-production, venue and vendor management, on-site execution, and budget reconciliation.

POSSIBLE Miami Eden Roc · Miami, FL · 2025

Lead Producer — Third edition. Bespoke hospitality, curated programming, and structured dining experience for senior marketing leaders.

Google

8 programs · 2022–2025

Specific program details are under NDA. The information below reflects my role and responsibilities only.

Google I/O

VIP Backstage & Activities Lead (2023) · Dark Mode Evening Events Co-Lead (2024)

2023–2024

Mountain View, CA

Zeitgeist

Support (2022) · Venue Research (2023) · Florals & Activities Lead (2024–2025)

2022–2025

Newark · Mountain View · Santa Barbara

Executive Circle

Activities Lead — Main POC for client, talent manager, and on-site activities support. Two consecutive years.

2023–2024

Mountain View, CA

CFO Forum

On-site support — Pier 57, New York.

2023

New York, NY

YouTube

2 events · 2024

Specific program details are under NDA. The information below reflects my role and responsibilities only.

YouTube Leadership Summit

Evening Events Support — Swag & giveaway management, vendor coordination, on-site production support.

2024

Mountain View, CA

T-Mobile

6 events · 2022–2025

Nada Yada Confessions Pop-Up

Event Manager — Times Square brand activation for Metro by T-Mobile’s new Flex plans. Featuring Chrissy Teigen, Lauren Speed-Hamilton, and Clovis Nienow. Permit sourcing, giveaway management, on-site production, vendor & design coordination. 1,000+ attendees.

2024

Times Square, NY

PR Pop-Up

Event Manager — Venue research & management, graphics, F&B, and space planning.

2024–2025

New York, NY

Network Throwdown

Venue Research — Sourcing and matrix-building for two consecutive years.

2023–2024

New York, NY

5G Palooza

Project Assistant — Space planning, decor coordination, giveaway sourcing and logistics.

2023

New York, NY

Techover

Event Coordinator — Budget management, photographer and videographer coordination, giveaway ordering, on-site production.

2022

Woodstock, IL

Anheuser-Busch

2 years · 2022–2024 · Staffing Lead, Space Planning & Talent · Michelob Ultra, Stella Artois, Estrella Jalisco, Kona Big Wave

Specific program details are under NDA. The information below reflects my role and responsibilities only.

SAMCOM

Space Planning Lead — Staffing, space planning, talent & entertainment, vendor communications, budget tracking, and workflow systems. Three consecutive years, growing from coordinator to lead.

2022–2024

Anaheim · New Orleans

ULTRA Lap of Legends

Event Support — Programming, talent logistics, and on-site production support.

2024

New York, NY

Amazon Web Services

2 events · 2022–2023

Specific program details are under NDA. The information below reflects my role and responsibilities only.

AWS re:Invent

Space Planning — Furniture sourcing, vendor coordination, space planning and ordering, timeline management, on-site production.

2022

Las Vegas, NV

AWS Summit NYC

Runner — On-site operations support, credential distribution, space management.

2023

New York, NY

Figma

2 events · 2022–2023

Specific program details are under NDA. The information below reflects my role and responsibilities only.

Figma Schema

Event Support — On-site production support, community shipping coordination.

2022

New York, NY

Figma Config

Venue Sourcing — Research, sourcing, and matrix-building for venue selection.

2023

New York, NY

Vox / Eater

1 event · 2024

Specific program details are under NDA. The information below reflects my role and responsibilities only.

Eater Holiday Pop-Up

Project Coordinator — Staffing lead, merch & giveaway tracking, space planning support, floral coordination, vendor comms, and on-site logistics. 1,000+ attendees.

2024

Brooklyn, NY

Postman

1 event · 2024

PostCon Afterparty

Evening Events Lead — Afterparty for 1,000+ at JW Marriott LIVE, headlined by Mark Ronson with Boombox Heroes. Cosmic Soirée theme: LED arcade games, LED photobooth, nitrogen popcorn. Also stepped up as event photographer and DJ. Managed entertainment logistics, vendor relationships, budget, swag, and on-site execution.

2024

Los Angeles, CA

COTE Dinner

November 24 · New York

Enterprise dinner for clients at COTE Korean Steakhouse. Archive events were designed to embody the product's value — if Archive gives time back, our events gave clients a way to enjoy theirs. Custom Archive-branded menu. Intimate by design.

End-to-end logistics: venue coordination, custom menu design, and day-of production.

Facilitated all client comms and managed registration.

Post-event pipeline follow-up and reporting.

Creator Economy Live

January 14 · Caesars Forum + The Wynn, Las Vegas · Conference / Sponsorship / Dinner

Full-stack conference strategy for Creator Economy Live in Las Vegas — team travel and operations, sponsorship, a hosted dinner for 11 at Mizumi in the Wynn, and on-site pipeline management.

Led sponsorship negotiations securing Archive stage time with Grown Alchemist as featured client speaker and bookable meeting scheduling.

Managed all team logistics: travel, accommodations, badges.

Produced hosted dinner at Mizumi — invitations through custom matchbook collateral at every seat.

Held sales team accountable to pipeline goals on-site; managed registration and post-event follow-up.

Yoga & Sound Bath

~10 guests · January 20 · Humming Puppy, New York · Partner Event

Partner wellness event with Kendall Dickison for a vinyasa flow yoga and sound bath session at Humming Puppy in New York. An intentional departure from the dinner format: slower, more restorative, and true to Archive's ethos of giving people their time back.

Coordinated partnership with Humming Puppy and Director of Partnerships, venue logistics, swag logistics, and facilitator management.

Registration management.

Post-event pipeline follow-up.

Yamashiro Dinner

Intimate dinner for 11 · January 22 · Yamashiro Mountain Palace, Los Angeles

Influencer marketer dinner at the iconic Yamashiro Mountain Palace in the Hollywood Hills — produced remotely from New York. Custom event graphic and full end-to-end production without being on the ground.

End-to-end remote production: venue, logistics, and run-of-show.

Registration management and post-event pipeline follow-up.

After Hours at Blind Barber

61 guests · January 29 · Blind Barber, New York · w/ Agency 8

Archive's largest event — a partner after-hours activation with Agency 8 at Blind Barber, New York. Two networks, one evening, 61 guests.

End-to-end production: venue, partner coordination, staffing, run-of-show, and day-of management.

Designed co-branded event graphics and assets for Archive and Agency 8.

Registration management and post-event pipeline follow-up.

Gelso & Grand Dinner

16 guests · February 19 · Gelso & Grand, Soho NYC

Intimate seller experience for influencer marketers at Gelso & Grand in Soho. Centered around a round table conversation.

Creative direction for custom curated menu stacks; collaborated with design agency on production.

End-to-end production, promotion, and registration management.

Partnered with social media coordinator on post-event content and pipeline follow-up.

eTail Palm Springs

February 23–26 · Palm Springs, CA

Conference operations and field strategy for eTail Palm Springs — getting the sales team on the ground and running a guerrilla marketing play with spa gift cards for aligned prospects.

Managed all team travel logistics: accommodations, travel, and on-site scheduling.

Coordinated spa gift card gifting strategy for prospect outreach aligned to Archive's brand voice.

Held sales team accountable to pipeline goals; managed post-conference follow-up and reporting.

Fresh Tips at Chillhouse

17 guests · March 12 · Chillhouse Flagship, Tribeca NYC

Private evening at Chillhouse's Tribeca flagship — treating influencer marketers to fresh manicures and unstructured time. People stayed. The room felt right. It was the clearest expression of what Archive events were meant to be: giving people their time back.

End-to-end production: venue, services, vendor management, and day-of logistics.

Registration management and marketing content for social media coordinator.

Post-event pipeline follow-up.

After Hours at Lolo Wine Bar

68 guests · March 19 · Lolo Wine Bar, Los Angeles · w/ Agency 8

Second iteration of the Archive × Agency 8 after-hours series, in LA at Lolo Wine Bar. 68 guests. Pre-production and event strategy fully completed and handed off — executed exactly as planned.

Pre-production and event strategy: site visit, menu curation, graphic assets, and partner comms.

Registration management and R&R coordination.

Delivered complete production package ahead of execution.